Partner with DefenceTech Sector
DefenceTech Sector covers one subject and covers it every weekday: the technology side of defence, from mission software and autonomy to sensors, networks and the programmes that buy them. It is written for the people who do that work: engineers and product leads at primes and challengers, programme and procurement staff, the investors backing the sector, and the analysts who follow it.
If you sell to that audience, or you run an event they should be at, there are four ways to reach them here. All four are labelled, none of them touches what we write, and the section on that is further down because it is the part that matters most.
Our audience, in real numbers
Current audience figures are available on request. Write to us and we will send you what our analytics say that week, including the numbers that do not flatter us.
We use privacy-preserving analytics: no cookies, no cross-site tracking, no advertising identifiers, nothing sold to anyone. That is a deliberate constraint on what we can offer you. We can tell you how many people read a page and how long they stayed. We cannot tell you who they were, and we will not build the machinery that could.
What you can place
1. Sponsor slot
A labelled unit carrying your headline, a short message in your own voice and one outbound link. It runs on our Wiki reference pages (the pages readers arrive at from search and come back to) and in the home page rail. Every slot renders a visibleSponsored label and names you as the advertiser before anyone clicks. Outbound links carry rel="sponsored" and a UTM tag, so your own analytics see the traffic we send.
2. Event calendar placement
Our events calendar lists the conferences and webinars this sector actually attends, each with its own summary page explaining what the event is and why it matters. As an event partner you get your logo, a direct registration link beside your listing instead of the plain editorial link, and, if you want one, a discount code for our readers.
The free layer is never degraded to sell the paid one.Every event on that calendar has a complete summary page whether the organiser pays us or not, and we will not remove, shorten or bury an unpaid listing. If we ever did, the calendar would stop being useful and the placement would stop being worth buying.
3. Sponsored Perspective
Long-form in your voice: a technical argument, a case study, or a Q&A with one of your engineers. It is published in Perspectives, carries aSponsored label with your name on the card, in the index and at the top of the piece itself, and is marked as sponsored in its structured data so search engines and AI assistants see it too.
Two limits, and they are not negotiable. It never appears in the news stream, and it never carries an editorial byline. It is your piece, not ours, and it will always be obvious which is which. We will help you make it good; we will not help you make it look like journalism.
4. The DefenceTech Sector Brief
A placement in our weekly email, sent to a double opt-in list. Same labelling as everywhere else. We will tell you the list size before you buy, and the open rate after.
What sponsorship does not buy
This is the part worth reading twice, because it is what the rest of the page is worth nothing without.
- Coverage. No placement, at any price, gets a company into our news pages or keeps it out of them. We choose what to cover from primary sources, and a sponsor gets written about on exactly the same terms as a non-sponsor, including on a bad day.
- Review before publication. Sponsors do not see articles that mention them before they are published, and do not get to comment on them. Nobody outside the newsroom does.
- Removal or amendment. We correct what we get wrong, in public, with the correction visible on the article. See our editorial policy. We do not quietly edit or unpublish a story because a commercial partner asked.
- Anything unlabelled. There is no native advertising here, no advertorial dressed as reporting, and no sponsored link inside an editorial sentence. If you paid for it, the reader is told.
- Reader data. No list rental, no retargeting pixels, no third-party trackers in your placement, and no way to buy access to a subscriber. What we do hold is a double opt-in newsletter list and the aggregate open and click rates for each issue. We will quote you those rates, and that is the whole of it. Everything we collect and why is on our privacy page.
Commercial arrangements are also kept out of our editorial files completely: sponsorship data lives in its own configuration, separate from everything the newsroom writes.
Who you would be dealing with
Every enquiry is handled by the DefenceTech Sector Editorial Desk, for Diadrom Systems AB, which publishes DefenceTech Sector. Whoever you are, your placement carries the same label as everyone else's. There are no unlabelled placements here, for anyone.
Get in touch
Write to partners@defencetechsector.com with what you have in mind and roughly when. Tell us which of the four you are interested in and we will come back with what it costs and what it can realistically do at our current size. Rates are not published because every arrangement is negotiated, and a rate card would be out of date faster than we could keep it honest.